Every search you pay for, laid out by how many people use it. Gold is bringing calls, red is spending for nothing, and the hollow ones are already bringing you calls without you paying for them at all.
Your biggest leak is “emergency plumber”, which you do not do. Meanwhile five searches are already bringing you calls that nobody is bidding on.
Nobody has to remember to check it. The searches that spend without calling are found overnight and waiting in the morning, each with the reason it was flagged and one button to act on it. Nothing moves in your account until you say so.
The same building and the same nightly read on where the money goes, under your own brand, across every account you manage. Each client keeps their own ad account, and every change still waits on a person.