Every search you pay for, laid out by how many people use it. Gold is bringing calls, red is spending for nothing, and hollow ones are already bringing calls you aren't paying for.
Your biggest leak is “emergency plumber”, which you do not do. Meanwhile five searches are already bringing you calls that nobody is bidding on.
On two moving companies in the same city, combined cost per lead fell from $67 to $49 while leads rose 60%, below their industry average.
Overnight, we look for searches that spend without calling. By morning each one is waiting, with the reason and one button. Nothing changes in your account until you say so.
The same campaigns and the same morning read on where the money goes, under your own brand, across every account you manage. Each client keeps their own ad account, and every change waits for your yes.