The race
One track. Every competitor. Where you stand.
This is the live tool, running on a sample cohort. Pick a competitor in the head-to-head to compare dimension by dimension.
The race · market standing
Your client is 2nd of 5 — 3 behind Northwind
Updated this week · moves as the field is re-measured
1
81
2
78
3
75
4
68
5
65
Standing is a 0–100 index of overall market presence. Higher is further along the track.
Your client is holding even
Holding even — ahead on 4, behind on 3, level on 0. Measured against 4 competitors.
4
Ahead
0
Even
3
Behind
How you stack up — every dimension vs the field
Brand age
4 yrs
#5 of 5 Helios Group 14 yrs
Behind
Content depth
120 pages
#5 of 5 Northwind 500 pages
Behind
Search surface
18 sections
#2 of 5 Northwind 20 sections
Ahead
Schema coverage
8 types
#1 of 5
Ahead
Authority signals
6 /10
#4 of 5 Northwind 9 /10
Behind
Update cadence
95 snap/yr
#1 of 5
Ahead
Conversion infra
9 pixels
#1 of 5
Ahead
Head-to-head
Your client vs NorthwindEvenahead on 3, behind on 4, even on 0
DimensionYour clientGapNorthwind
Brand age4 yrs-7 yrs11 yrs
Content depth120 pages-380 pages500 pages
Search surface18 sections-2 sections20 sections
Schema coverage8 types+2 types6 types
Authority signals6 /10-3 /109 /10
Update cadence95 snap/yr+65 snap/yr30 snap/yr
Conversion infra9 pixels+5 pixels4 pixels
Where to drive next — close these gaps to gain ground
Each gap has two sides: what the platform handles for you, and the move only you can make outside it.
Brand age
You're at 4 yrs · Helios Group leads at 14 yrs · behind 4 competitors
The platform is on it
No automated lever for this dimension.
Your move (outside the platform)
Nothing to do — this one is context, not a task.
Content depth
You're at 120 pages · Northwind leads at 500 pages · behind 3 competitors
The platform is on it
The platform publishes SEO articles to the client’s subdomain on the weekly batch — content depth compounds on autopilot as the SEO journey runs.
Your move (outside the platform)
Add hand-built cornerstone pages a generator won’t make on its own: detailed service/product pages, documentation, a real about page.
Authority signals
You're at 6 /10 · Northwind leads at 9 /10 · behind 3 competitors
The platform is on it
Outbound and LinkedIn steadily build mentions and referral traffic that feed authority over time.
Your move (outside the platform)
Earn links and citations the platform can’t manufacture: guest posts, PR, partnerships, industry directories, and a claimed Google Business Profile with real reviews.
How it works
Three steps, then it runs on its own.
1 — Name the field
Enter the competitors
Add up to ten real competitors by URL. You know who they are better than any algorithm. Rename any of them in one click.
2 — Measure everyone
The same scan on every site
The platform reads each site the way search engines do and scores all of them on the same dimensions. Every number is measured, never estimated.
3 — Read the standing
The race, the gaps, the moves
A single standing per company, who leads each dimension, and the highest-leverage gaps to close. Refreshed on a cadence so the trend is visible.
What gets measured
The signals that decide who the market finds.
Each one is pulled from public web data, the same way a search engine evaluates a site. Higher is better on every axis.
Footprint
Content depth & search surface
How much of the market's questions a site can answer, and how broad its search presence is.
Trust
Authority signals
Security posture, email authentication, structured data, and certificate breadth — what reads as a credible operator.
Maturity
Brand age & update cadence
How long the site has been established and how actively it ships new material.
Capture
Conversion infrastructure
The tracking and ad pixels a site runs — a read on how seriously it is set up to convert.
Over time
Watch the gap close, and read their moves.
The standing is saved on a cadence, so you build a history. A competitor's content depth jumping, or a new ad pixel appearing, is a strategy change you can see — and a story you can tell the client.
Know the field
Show a client where they really stand.
It is already running for every client on the platform. See it on yours.